Jennifer Hogan

Executive Director

Jennifer Hogan
  • Skills: Brand/Identity strategist, university spokesperson, writer, crisis communication
  • Hidden Talent: Brain is a compendium of "The Brady Bunch"
  • Motto: "There are those who look at things the way they are, and ask why... I dream of things that never were, and ask why not?" - Robert Kennedy
  • Fan of: Grant Tinker, founder of MTM
  • Email:
  • Work: (810) 237-6570

Melissa Brown

Assistant Director

Melissa Brown
  • Skills: Budget and account management, strategic marketing development, media solutions
  • Hidden Talent: Closet organizer extraordinaire
  • Motto: "You is or you ain’t."
  • Fan of: HGTV
  • Email:
  • Work: (810) 237-6570

Mel Serow

Media Relations Manager

Mel Serow
  • Skills: Media relations, press releases, promotions
  • Hidden Talent: Old toy expert
  • Motto: "One day at a time"
  • Fan of: TV show, "The Office"
  • Email:
  • Work: (810) 237-6562

Andrea Bard

Creative Manager

Andrea Bard
  • Skills: Creative concept development, trend analysis, brand management, creative strategy
  • Hidden Talent: Diabetes mentor and advocate
  • Motto: "The scarier the better"
  • Fan of: Alexander McQueen, Sharpies, and all things scary
  • Twitter:@andreambard
  • Email:
  • Work: (810) 237-6570

Tricia Borcherding

Senior Graphic Artist

Tricia Borcherding
  • Skills:Brand identity development, composition strategist, creative concept development
  • Hidden Talent: Junkyard Diva – bringing new life to old junk
  • Motto: "Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep." — Scott Adams
  • Fan of: Marc English, international graphic designer
  • Twitter:@tborch
  • Email:
  • Work: (810) 237-6570

Bob Mabbitt

Senior Brand Analyst

Bob Mabbitt
  • Skills: Copywriting, strategic creative planning, creative concept development, brand analysis
  • Hidden Talent: Free-throw shooting
  • Motto: "Go for it!"
  • Fan of: Roald Dahl, author
  • Twitter: @UMFlint_Bob
  • Email:
  • Work: (810) 423-7829

Alaina Wiens

New Media Communication Specialist

Alaina Wiens
  • Skills: Social media strategy, web content strategy
  • Hidden Talent: Knitting tiny hats
  • Motto: "I got my philosophy." - Ben Folds
  • Fan of: John Irving, Ben Folds, and "Mad Men"
  • Twitter:@alainawiens
  • Work: (810) 237-6570

Pam Zemore

Public Relations and Events Coordinator

Pam Zemore
  • Skills: University and community event planning
  • Hidden Talent: Creating and maintaining professional relationships
  • Motto: "Attitude is everything"
  • Fan of: Fabris Pearce Rockies 12U Baseball Team
  • Email:
  • Work: (810) 424-5485

Kim Doerr

Budget Analyst

Kim Doerr
  • Skills: Financials - anything with $$$$
  • Hidden Talent: Gardening, knitting, cross-stitch
  • Motto: "Chemicals belong in paint, not my food!"
  • Fan of: Eliot Coleman/Barbara Damrosch, Ina Garten
  • Email:
  • Work: (810) 237-6570

Lindsay Dinsmore

Admin Assistant

Lindsay Dinsmore
  • Skills: Organizing, creating databases and spreadsheets
  • Hidden Talent: Cooking and creating recipes
  • Motto: "When I was 5 years old, my mother always told me that happiness was the key to life. When I went to school, they asked me what I wanted to be when I grew up. I wrote down ‘happy’. They told me I didn’t understand the assignment, and I told them they didn’t understand life.” –John Lennon
  • Fan of: Her dog (Milly), "American Horror Story," the Food Network
  • Email:
  • Work: (810) 237-6570